40% of your traffic should come from organic searches
Your next valuation request could come from Google, but only if you are ranking. More and more potential sellers are using AI to research the best estate agents in their area, so your agency needs to be the one shown in those answers. We optimise your website, content and local listings to ensure you appear in the right searches and in AI-generated responses when sellers are ready to act.
Local SEO that works
Appear in the right searches at the right time — from Google Maps to “estate agents near me.”
Content that climbs
We create optimised content that helps your website rise up the rankings — and stay there.
GEO & SEO combined
We optimise for Google and AI answers, so your agency appears when sellers look.
Technical SEO built in
Your website needs to be fast, mobile-friendly, and structured correctly. We handle all the backend bits that matter.
Your brand should be generating valuation requests — not just rankings
SEO isn’t about traffic for traffic’s sake. It’s about showing up when it counts — and turning local searches into genuine valuation enquiries.
Here’s what happens when agents like you partner with Starberry *
Increase in home visit valutions
increase in organic traffic
per valuation leads
return on investment
Not sure if now’s the right time?
SEO takes time — but it pays off long-term. Book a chat and we’ll show you where your biggest opportunities are.
- Everything we do is tracked and reported
- We’ve been working with agents for 25+ years
- Packages to suit all sizes and budgets
- Trusted by 3,000+ estate agents
We don’t just plug and play.
We partner.
You’ll work with a dedicated team that understands estate agency inside out. We don’t do cookie-cutter campaigns. Every strategy is built around your goals — whether that’s more valuation requests, better instructions, or smarter growth.
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The difference between SEO and GEO
| SEO | GEO | |
|---|---|---|
| What does it mean? | Search Engine Optimisation | Generative Engine Optimisation |
| Primary focus | Ranking your website in Google | Getting your brand shown in AI answers |
| Best for | Search engines like Google | AI tools like ChatGPT and Google AI |
| Content style | Structured, keyword-focused pages | Clear, helpful answers that AI tools trust |
SEO & GEO for estate agents
Local SEO
Local SEO ensures your agency appears in area-based searches and maps.
Google Business Profile (GBP):
Keep NAP details accurate, select the right categories, post updates, and respond to reviews. Add photos, videos, and FAQs to support AI Overviews and track results using UTM tags.
Local Keywords & Pages:
Target location-specific and conversational phrases (e.g., estate agents in Cambridge, sell my property near me). Build dedicated pages for each area with maps, local info, testimonials, and schema markup.
Reputation & Citations:
Keep business listings consistent across directories. Manage reviews across Google and Trustpilot to maintain positive sentiment, as AI-generated results increasingly rely on review tone and consistency.
Content SEO that makes sellers trust you
High-quality, locally relevant content builds trust and visibility.
- Create area guides, property insights, and “how-to” blogs.
- Optimise property descriptions with local keywords and clear summaries.
- Refresh content regularly with updated stats and FAQs.
- Use video tours, client testimonials, and short-form content to boost reach.
- Cluster-related topics (e.g., Selling → Valuation → Area Guide) to signal topical authority.
GEO & AI SEO
Build authority and adapt for AI-driven search.
- Use AI tools to identify keyword gaps and monitor local trends.
- Focus on user questions and intent-based content to appear in AI summaries.
- Earn backlinks from trusted local businesses, publications, and property sites.
- Track local rankings and sentiment using BrightLocal or similar platforms.
- Engage locally on social channels and community groups to strengthen local signals.
Best Practice & Ongoing Strategy
- Perform detailed keyword research and optimise metadata, headers, and alt text.
- Maintain internal linking and breadcrumbs for clear navigation.
- Test user experience, CTAs, and mobile performance.
- Track competitors’ content, backlinks, and reviews to spot opportunities.
- Continuously review performance, update content, and adapt to AI search trends.
Turn Google searches into valuation requests
SEO success in 2026 isn’t about posting more; it’s about being smarter.
Agents who combine local expertise, AI insights, and technical precision will dominate search results and attract the highest-quality leads.
Book your SEO Audit with one of our experts